What ‘Employer of Choice’ Should Be

We have been hearing the phrase “Employer of Choice.” It refers to one of the pillars of the chancellor’s vision for the University of Arkansas. He has mentioned it in almost every speech. Yet we still have people asking, what is an employer of choice?

President’s Message

By Hershel R. Hartford

Over the past year we have heard the phrase “Employer of Choice” on campus. It refers to one of the pillars of Chancellor Charles F. Robinson’s vision for the University of Arkansas. He has mentioned it in almost every speech he has given and every visit he has made with various groups on campus. Yet we still have people asking, what is an employer of choice?

I have heard what the chancellor has said and agree with many of his ideas. I am hoping, waiting and watching to see if this effort will bring about a change that may hearken back to another day and time, some 22 years ago, when quality prospective job candidates seeking employment were told, “Go to the University of Arkansas. It is the place to work!” That is a phrase not heard in a very long time. Perhaps we need this help-wanted ad for an Employer of Choice:


Wanted: An EMPLOYER OF CHOICE, which provides a workplace that respects every employee regardless of their occupation and treats them with the dignity and respect they deserve.

Required conditions include:

Fair, equitable and livable wages for all employees that provide:

  • All workers with the ability to have quality housing in the community where they work
  • Wages that will not require them to make use of food banks to make it through the month
  • Engagement by Upper Administration with supervisors to end a culture that denies or attempts to quell any raising of ideas or concerns that are contrary to “the way things have always been,” or demands work from international graduate students holding visa status over their heads
  • A restructuring of compensation for instructors, adjuncts and graduate assistants that reflects the workload they shoulder
  • Healthcare benefits that meet the needs of employees (including graduate assistants) without breaking their budgets with unreasonable policy exclusions or sky-high premiums
  • A commitment to support — by example and by codification in personnel document and university policy — a work/life balance that requires supervisors and departments to respect and guard employees’ time away from work, be that hours before and after a workday, vacation, sick time or university holidays
  • A true sense of Community that comes from a culture that promotes Respect, Diversity, Equity and Inclusion
  • The opportunity to retain representation that can be present in all grievance/ disciplinary processes
  • Safe working conditions, always including compliance with OSHA safety standards
  • Continued upgrades to facilities to be more accessible to all persons with ADA accommodation needs
  • Parking, which does not draw wages back to the University that the worker has earned
  • The clear communication that while we live in a right to fire state, employee organizing is not prohibited nor is it a reason for firing

Preferred conditions include:

  • Transparent communication at all levels of administration
  • Increased hiring of support staff to match the growth rate the institution has achieved over the past number of years on a trajectory similar to the increases in upper administration areas. Growth would include office workers, custodial, labor shop and maintenance workers
  • Greater compensatory recognition for employees instead of speeches wishing you could do more, and telling staff how we could not do this without you
  • A return of reduced rates for opportunities to engage in the university cultural, sporting and other events.

This President’s Message first appeared in the November 2023 newsletter of UA-Fayetteville Education Association / Local 965. Hershel Hartford, a UA administrative support supervisor, is president of Local 965.

Cheers Surround 965 Contingent at Pride Parade

Once again, NWA Equality hosted a few thousand to strut down Fayetteville’s Dickson Street through many thousands of cheering spectators Saturday, June 24, 2023, for the city’s 19th annual Pride Parade. Among the units was UA-Fayetteville Education Association / Local 965.

Wearing the 965 black-on-red logo Ts and carrying our banner were President Hershel Hartford, Vice President Ben Pollock, Past President Bret Schulte, Treasurer Matt Stanley and former board member Ted Swedenburg. Other 965 members paraded with other groups. For the Trans March the evening before, June 23, former board member Chad Kieffer helped walk our banner along its route, up Block Street.

The June 24 Northwest Arkansas Democrat-Gazette published a narrative, “Diversity, Expression Celebrated: 19th Annual Pride Festival and Parade Draw Thousands of People” (alternate link). The Fayetteville Flyer published photo galleries at “Fayetteville’s Dickson Street Alive with Pride as Thousands Join Annual Parade” and earlier “Trans March Kicks off Pride Weekend in Fayetteville.”

Local 965 again was part of a collective of UA groups marching in Saturday’s parade together. They comprise “student organizations, departments, divisions, and groups from across campus. … [Per UA System] Board policy, this is not the University of Arkansas marching, but units from within the institution participating.” Anthony DiNicola, the inclusion liaison/ coordinator of cultural communities for UA’s Center for Multicultural and Diversity Education, again skillfully led its planning and execution.

For video news reports, local TV stations reported on the parade June 24-25:

2023 Campus Picnic for Staff a Success

Some 1,200 professional support staff of the University of Arkansas had lunch May 17 on the Staff Senate at its 2023 Staff Appreciation Picnic, according to counts by the senate and Chartwells food service, which hosted the meal.

Click on any image to start a slideshow. Then click on the “i” at bottom right for complete captions.

A number of those picnickers stopped for brochures and conversation at the information booth of UA-Fayetteville Education Association / Local 965. They met local leaders as well as officials of the Arkansas Education Association, held this year at the 1021 Food Hall (formerly Brough Commons).

Our volunteers to greet UA employees included, from Local 965, President Hershel Hartford, Past President Bret Schulte, and Secretary Kasey Walker; and from AEA, President Carol Fleming, interim AEA Executive Director Liz Piccone, Aspiring Ed and ESP organizer Kelly Givens, and UniServ Liaison Renee Johnson.

Click on any image to start a slideshow. Then click on the “i” at bottom right for complete captions.

Among other highlights of the event, immediate Past President Bret Schulte presented President Hershel Hartford with Local 965’s charter from the mid-1960s. A 42-second video is available to view on Facebook.

Local 965 President Hershel Hartford displays the 1966 charter of what first was the Arkansas Public Employees Local Union 965 after Past President Bret Schulte presented it to him at the 2023 University of Arkansas Staff Appreciation Picnic, May 17 at the 1021 Food Hall.
Local 965 President Hershel Hartford displays the 1966 charter of what first was the Arkansas Public Employees Local Union 965 after Past President Bret Schulte presented it to him at the 2023 University of Arkansas Staff Appreciation Picnic, May 17 at the 1021 Food Hall.

Local 965 Hosts Picnic for Workers Day

President Hershel Hartford threw a party for Local 965 members and friends, and many dropped by for conversation, hamburgers, hot dogs, cold drinks and sides. It was UA-Fayetteville Education Association’s first-in-a-loooooong-while May Day / Workers Day picnic. We met at Fayetteville’s Veterans Memorial Park.

While chatting was generally casual, Hershel formally welcomed the diners and explained the intent, that in-person dialogue is more effective and more fun than the panedemic era’s email, text and video-chat. He noted that plans are to host a similar cook-out in the fall, on Labor Day naturally, as well as continuing well into the future.

Also speaking was a longtime supporter state Rep. Denise Firmin Garner, D-Dist. 84. Her husband, Hershey Garner, M.D., later completed our membership application.

Denise is known for being a shutterbug at events such as ours, and we are proud to showcase her skills here. We are grateful.

Enthusiasm at 1st NWA Labor Spring Teach-In

A few dozen workers of all ages listened to eight regional union organizers at the Northwest Arkansas Labor Spring Teach-In April 8, gaining knowledge and enthusiasm from their fellows.

The program in the Ziegler Reception Room of the Fayetteville Public Library began with perhaps the newest labor movement, that of Starbucks Coffee employees. Dylan Hartsfield began organizing employees of the cafe on Wedington Drive in February 2022. Since its success and that of a Starbucks on Martin Luther King Jr. Boulevard, Dylan has become an organizer with the overall Starbucks Workers United, a division of the Service Employees International Union (SEIU).

Walter Hinojosa, president of the Northwest Arkansas Labor Council, emceed while Hershel Hartford, president of UA-Fayetteville Education Association / Local 965, introduced the program. These two groups sponsored the teach-in.

Magaly Licolli, executive director and co-founder of the regional poultry worker organization Venceremos said her group is chiefly concerned with a “search for solutions” on worker safety matters. As far as chicken growing and processing, any sort of safety net set up by government is full of tangles and tears, where she cited chemical emissions and denial especially of the dangers of Covid especially in the pandemic’s early months.

Annie B. Smith, professor, University of Arkansas School of Law, outlined the basics of federal law on unions as well as the limits state laws sets, both positive and negative. Worker’s compensation law, for example covers an employee injured due to their own miscalculation, but “Workers generally do not have a right to breaks” (they’re just a common perk).

Pete Reagan, district field service representative for the 14th District (Arkansas, Louisiana, Mississippi, Alabama and Tennessee), International Association of Fire Fighters , gave a brief history of the Fayetteville local that began in the late 1970s. Its latest concern is the incorporation of PFAs (per- and polyfluoroalkyl substances in their gear to repel oil and water and prevent mold but is a carcinogen. “Our own gear is killing us.” 

Rick Halford, regional political director of Southern States Millwright Regional Council  discussed the close relationship between child labor and human trafficking in light of the Arkansas legislature with Gov. Sarah Huckabee Sanders’ signature revoked state law pertaining to children working, though federal laws remain in effect.

Closing out the program was Jessica Akers Hughes, president, Arkansas AFL-CIO. She sees the governments of a number of states trying to divide workers, a common tactic that in recent years uses gender, sexuality, race. “If we didn’t have power, they wouldn’t be trying to silence us,” she said.

The inaugural Northwest Arkansas Labor Spring Teach-In was held April 8, 2023, at the Fayetteville Public Library.
The inaugural Northwest Arkansas Labor Spring Teach-In was held April 8, 2023, at the Fayetteville Public Library.